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Universal movie theatres9/17/2023 ![]() But perhaps most significant of all, Universal has agreed to share an undisclosed portion of PVOD revenue with AMC. However, Universal could just as easily keep films in theaters, including AMC’s, throughout a more traditional theatrical window if the studio deems a film as playing well. Under the arrangement revealed Tuesday, films distributed by Universal and Focus Features will play at AMC locations for a 17-day exclusive window, at which point Universal has the option to immediately make such titles available for premium video-on-demand (PVOD), including on AMC Theatres on Demand. That is at least the outward appearance Universal Pictures and AMC Theatres wished to project in the announcement of their historic agreement to reduce the theatrical window of Universal releases to as little as 17 days. How quickly corporate adversaries become fast friends.
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